About Us


Dr. Doni Landefeld, Ph.D.

Doni Landefeld is a leadership coach, writer, organizational psychology consultant and the creator of Lead Yourself First© – a system to inspire a deeper mastery of personal leadership style within her clients. Leveraging her leadership experiences in academia, non-profit Boards, small business ownership and symphonic music, Doni is dedicated to cultivating the next generation of leaders as well as unleashing greater potential in high-level leaders. Her clients refer to her as a strategic thought partner who listens deeply and focuses upon effective communication, mental resilience, optimism, collaboration, vulnerability, empathy, and self-actualization. 

Now enjoying the prime time in her life and the wisdom afforded from 50+ years of life experiences, she inspires her clients as they become a stronger, more impactful leader, using positive intelligence and emotional intelligence as the conduit for their continual growth. Her philosophies include treating others as they wish to be treated, on-going growth and development of herself and all those she serves, and a playfulness and mindfulness that comes from being a musician and how it symbolically represents a harmonization of emotions that leaders may leverage. Doni is most interested in serving leaders and teams who are excited about their growth potential and committed to continually raise the bar to achieve excellence. 

When she’s not serving clients, Doni is either performing on stage as a classically-trained double bassist (and a little electric bass) or enjoying all activities pertaining to the salt life where she resides in Cape Coral, FL with her family and beloved dog.

Areas of Expertise

  • Emotional Intelligence
  • Positive Intelligence
  • Communication
  • Listening
  • Empathy
  • Optimism
  • Mental Resilience
  • Leadership/Executive Coaching
  • Team Development/Coaching

Training and Certifications

  • Ph.D. in Organizational Psychology
  • M.Ed. in Educational Leadership and Policies
  • BS in Music Education
  • Double Bass Performance Certificate
  • Advanced Personal and Executive Coach
  • ICF Certified Coach
  • EQi-2.0 and EQ 360
  • Certified Positive Intelligence Coach

Meet the Team


Cynthia Gene Maloney


Cynthia Gene is a neurodivergent creative coach and working mother of four, who prioritizes holistic well-being and burnout prevention for ADHD and ND women in Tech.

After 25 years in small business sales, marketing and operations, she pivoted her career to bring her experience to coaching and consulting. Today Cynthia Gene is focused on a mission for supporting others through their integrative wellness journey, while leveraging expertise and certifications in unlocking the collective wisdom within groups as an XCHANGE Guide, Positive Intelligence Mental Fitness, Emotion Code energy healing practitioner, and Essential Oil Specialist.

With this holistic approach she helps others to integrate the whole person, mind, body, heart, and soul in order to meet professional and personal goals while enjoying work, relationships, and life to the fullest.

Areas of Expertise

  • Leadership & Mindset Development
  • Adult Learning & Neuropsychology
  • Appreciative Inquiry
  • Applied Kinesiology
  • Group Facilitation
  • Aromatherapy & Natural Healing
  • Speaking

Training & Certifications

  • Certified XCHANGE Guide: Unlocking Collective Intelligence
  • Certified Positive Intelligence® Coach
  • Certified Emotion Code Practitioner
  • Certified Essential Oil Specialist
  • American Sign Language Interpreting

Danny Ceballos


Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses”. Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and best practices that are sustainable and triple bottom-line effective (People, Profit, Performance).

Areas of Expertise

  • Executive Coaching
  • Culture Transformation (including El)
  • Management Best Practices
  • Team Performance
  • The BEST BOSS BOOTCAMP for middle managers and senior leaders

Training & Certifications

  • DiSC® + The 5 Behaviors of a Cohesive Team® + Intuvy DEI Organizational Assessment
  • Employee Engagement & Happiness at Work® Cultural Assessment
  • Marshall Goldsmith’s Stakeholder Centered Executive Coaching®
  • Positive Intelligence® Mental Fitness for Leaders

Kathleen Fanning

M.Ed., PCC

Kathleen Fanning is a leadership coach, speaker, educator, and author who specializes in empowering professional women. With over 25 years of experience in business, higher education, and the public sector, Kathleen brings extensive expertise to her coaching practice. She is an ICF PCC credentialed coach with a lifelong commitment to learning, ensuring professionalism and skill in her coaching. Having traveled the world and immersed herself in different cultures, Kathleen embraces diversity and inclusivity in her approach. As someone who has personally experienced the challenges and triumphs of being a professional woman, Kathleen provides a safe and trusting space for her clients. By working with Kathleen, you can tap into your true potential, achieve success and fulfillment, and create a balanced and purposeful life.

Areas of Expertise

  • Leadership Coaching & Training
  • Personal & Professional Development
  • Resilience & Wellbeing
  • Mental Fitness / Positive Intelligence
  • Team Building & Group Facilitation
  • Training & Presentation Skills Development

Training & Certifications

  • PQ Coaching Certification (Positive Intelligence)
  • Certified mBIT (Multiple Brain) Coach
  • Mindfulness for Coaches: Rising Minds
  • Professional Practice Certificate in Training & Development
  • Transactional Analysis TA 101 – Coaching Development
  • Certificate in Coaching Skills (Coaching Development/Tipperary Institute)
  • NLP Master Practitioner
  • Licensed in the use of the Myers Briggs Type Inventory MBTI and Belbin Team Roles

Mary Fineis

MBA, CPC, ELI-MP, EQ 2.0, EQ 360

Mary Fineis is a certified professional and performance coach, and an established leader. She works with individuals and teams to reach peak performance for the short-term, long-term, and “in-the-moment.” With over three decades of business and coaching experience, she offers a unique skillset and passion for “the game of life.” Mary gives individuals and teams the realization that their potential is endless. She provides her clients processes, techniques, and tools to fully realize and achieve their goals.

Mary has a holistic approach that enables clients to improve and meet/exceed their goals, develop their own personal success formula, and become their best version of self. Clients experience life/work enjoyment, peak performance, positive self-talk, high motivation, laser focus, enduring perseverance, personal and skill confidence, and more.

Areas of Expertise

  • Strategic Planning – Vision, Goals, and Strategies
  • Performance – Accountability, Mindset, Measurement, Motivation
  • Disciplines for Success – Acceptance, Authenticity, Confidence, In the Moment, etc.
  • Holistic Approach – Physically, Mentally, Emotionally, Socially, Environmentally, and Spiritually
  • Emotional Intelligence
  • Positive Intelligence

Training & Certifications

  • MBA, Supply Chain Management, Michigan State University
  • Certified Professional Coach, IPEC, Institute for Professional Excellency in Coaching
  • Certified Core Performance Dynamics Specialist, IPEC
  • Certified Energy Leadership Index Master Practitioner (ELI-MP), IPEC
  • Certified Emotional Intelligence Coach (EQ 2.0 and EQ 360)
  • Positive Intelligence
  • Vision54 Mental and Golf Training
  • The Mental Management System

Svetlana Parilova


Svetlana Parilova is a certified professional coach, group facilitator, consultant, and a working mother of two. She believes that thriving people create thriving businesses!

Svetlana believes that every person has unique leadership style, which is unlocked by leveraging personal strengths and anchoring professional goals to personal values.

She has worked with teams and leaders in finance, energy, and other high-paced environments helping them build resiliency, increase trust and collaboration, and enhance their impact, and business results.

Areas of Expertise

  • Executive and Peer-Group Coaching
  • Building Mental Resilience for Teams and Leaders
  • Facilitation of Consensus-Creating Interactive Group Sessions
  • Supporting Conscious Leaders
  • Multi-Cultural Teams and Leaders
  • Female Leaders
  • Teams Working in High-Paced, High-Stress Environments

Training & Certifications

  • Certified Professional Coach, iPEC, Institute for Professional Excellence in Coaching, 2017
  • Energy Leadership Index Master Practitioner (ELI-MP) – 2015
  • Certified Positive Intelligence® Coach, 2021
  • MA in Economics
  • Certified DiSC Practitioner (Wiley)

Taryn Laakso


Taryn Laakso is a holistic leadership coach with an expansive 25-year HR and high-tech consulting career, she is a trusted guide for global leaders seeking to unleash their holistic, heart-centered leadership potential. As a mother and step-mom to four unique neurodivergent young adults, she has navigated multiple challenges professionally and personally while balancing the needs of her family. Self-care, mindfulness, and inner leadership are cornerstones she brings to her coaching clients.

Areas of Expertise

  • Appreciative Inquiry
  • Dare-To-Lead
  • Leadership Coaching & Training
  • Mental Fitness / Positive Intelligence
  • Neurodivergence
  • Personal & Professional Development
  • Psychophysiology of Women
  • Resilience & Wellbeing
  • Team Building & Group Facilitation
  • Training & Presentation Skills Development

Training & Certifications

  • Certified Positive Intelligence Coach™ (CPQC)
  • Certified Co-Active Coach (CPCC)
  • XChange Certified Guide®
  • Advanced Leadership Excellence certified (ACE)
  • Brene Brown Dare-to-Lead trained
  • Certified DTS Consultant
  • HerBiorhythm Certified Coach

Patti Ciccone

Infinite Business Solutions

Infinite Business Solutions was founded in 2005 with a vision to assist entrepreneurs in establishing a solid foundation for their businesses. Leading a committed team of professionals, the company specializes in offering unparalleled support services, crafted to suit the needs of coaches, speakers, entrepreneurs, solopreneurs, and small businesses. The approach taken by the team involves a deep immersion into the client’s business, becoming an indispensable part of their ensemble.

Their true passion resides in strategic collaboration and planning with clients, facilitating their expansion, amplifying their message, and fostering a significant impact. The expertise of the firm stretches to designing efficient systems that streamline and automate crucial elements of the client’s business.

With a meticulously crafted strategy, a substantial plan, and seamless execution, the pathway to success is clearly delineated.

Stationed in the Chicagoland area, Patti cherishes her time with her loving family and is the proud parent of two successful young adults, whose college education was made feasible through the business venture. Patti is a staunch Cubs fan, a lover of country music, and a fervent traveler.

Training & Certifications

  • Coaches Console Certified Virtual Assistant
  • ICAgile Certified Professional – Agile Team Facilitation (ICP-ATF)
  • Virtual Speaker’s Assistant
  • Virtual Author’s Assistant