What We Do - Measuring Value in a Coach

How Do you Measure Value in a Coach (ROI)?

The statistics and research implicating Return on Investment (ROI) in coaching are vast and diverse. I’ve saved many articles and could regurgitate many impressive citations from the Harvard Business Review to research journals from the business and psychology disciplines. But instead of listing some of the scenarios and statistics on this site, I think it builds more credibility for you to reference some sites other than my own. Additionally, just like designing the coaching process, ROI is not something that will be the same for each individual or organization; it must be customized based upon learning objectives and outcomes.

But, it is necessary to establish how the value of a coaching engagement will be measured, especially within organizations where the burden of evidence for maintaining a meaningful engagement depends upon numbers and hard data. Some of the ways that ROI may be measured include:

  • Interviews prior to coaching engagement and at end of coaching engagement. It may be especially helpful to interview candidates other than the client (360 degree interviewing/feedback)
  • Administering a psychometric assessment before and after the coaching engagement; specifically assess an area, such as emotional intelligence
  • Determine a list of criteria to be evaluated over a time period. Have client and/or organization document what has been witnessed differently. This may include why what was done that benefitted the business, how an outcome was obtained, what success is based upon, identifying the long-term benefit for the organization

Although this list is certainly not exhaustive or comprehensive, it presents some techniques. It will be necessary to establish the particular metrics to evaluate a successful coaching engagement, before the coaching begins, and customized for each and every individual or organization. Areas being measured may range from improvement or change in behavior to monetary impact to improved customer satisfaction, just to name a few target areas.